How to use LinkedIn as a graduate

LinkedIn is an invaluable tool for civil engineering graduates aiming to break into the industry. Beyond just showcasing your qualifications, it offers a way to connect with professionals, learn about company cultures, and secure opportunities. Here’s how to make the most of it.

1. Build a Civil Engineering-Specific Profile

  • Professional Photo: Use a high-quality headshot suitable for engineering roles. A photo in smart attire or a worksite-appropriate image can add a professional touch.
  • Headline: Highlight your focus, such as “Graduate Civil Engineer | Passionate About Sustainable Design.”
  • About Section: Summarise your education, key projects, and career aspirations, such as your interest in transport, water management, or infrastructure design.

2. Showcase Your Projects and Experience

Include details about your coursework, dissertation, or key projects, such as designing a sustainable drainage system or participating in a bridge design competition. Upload documents, photos, or links to demonstrate your work visually.

3. Connect with Professionals and Companies

  • Search and Connect: Look up employees at companies you’re interested in, such as Arup, Mott MacDonald, or Atkins. Personalise your connection requests by referencing their work or shared interests.
  • Engage: Once connected, engage with their posts or message them to learn about their experience at the company. Ask specific questions about the work environment, progression opportunities, or types of projects.

4. Explore Job Opportunities

Use LinkedIn’s job search feature to find graduate schemes or entry-level roles. Set alerts for positions like “Graduate Civil Engineer” or “Trainee Site Engineer” to stay updated.

5. Join Civil Engineering Groups

Participate in groups like the Institution of Civil Engineers (ICE) or others focusing on infrastructure, construction, or specific niches. This helps you stay informed and connect with peers and senior professionals.

6. Evaluate Company Culture

Before applying, review posts and updates shared by employees of a company to gauge their culture and values. Reach out to team members to ask what they enjoy about their roles and any challenges they face.

7. Stay Active and Visible

Share your achievements, such as completing a site visit or gaining new software skills like AutoCAD or Civil 3D. Comment on industry trends or articles to demonstrate your knowledge and passion for the field.

8. Tailor Your Outreach

When messaging a recruiter or hiring manager, highlight specific skills or experiences that align with the company’s projects. For example, mention your experience with drainage systems if they specialise in flood risk management.

By leveraging LinkedIn effectively, civil engineering graduates can not only improve their visibility to employers but also gain valuable insights into potential workplaces. It’s a platform to network, learn, and showcase your readiness for a career in the built environment.